What is IPTV?
IPTV stands for internet protocol television: live TV and on-demand video delivered over your broadband instead of an aerial, dish or cable. Here's how it works and what you need.

What is IPTV: all guides
Is IPTV legal in the UK?
IPTV technology is legal. What decides whether a service is lawful is whether it has the rights to what it shows. Here's how UK law approaches it.
M3U playlists
An M3U playlist is a simple text list of channel streams. Here's what's inside one, how apps use it and how to open it in VLC.
Xtream Codes logins
An Xtream Codes login is a server address, username and password that lets an app load channels, the guide and on-demand sections in one go.
EPG and the TV guide
The EPG is the on-screen TV guide in your IPTV app. Here's where its listings come from and how to fix it when it's empty or wrong.
IPTV and VPNs
For most people watching a legitimate service at home, no. Here's when a VPN helps, when it causes problems, and how to use one well.
Catch-up and VOD
Catch-up lets you go back to programmes that have aired; VOD is a library you can start any time. Here's how both work on IPTV.
How to set up IPTV
Getting IPTV working takes four things: broadband, a device, a player app and your login. Here's how to put them together.
IPTV in plain English
IPTV, short for internet protocol television, is TV delivered over an internet connection rather than through an aerial, a satellite dish or a cable TV network. The pictures you watch are sent as data, in the same way as a web page or a video call, and an app on your TV, streaming stick, phone or computer turns that data back into live channels and programmes.
It isn't a fringe technology. Many mainstream UK services now deliver some or all of their TV over broadband, including Sky Stream, EE TV and Freely, the free-to-air service built into newer smart TVs.

Internet TV in the UK: a short history
| Year | What happened |
|---|---|
| 2006 | BT Vision launches, mixing Freeview channels with on-demand TV over broadband |
| 2007 | BBC iPlayer starts streaming programmes online |
| 2012 | YouView launches, adding catch-up over broadband to Freeview |
| 2021 | Sky Glass arrives: Sky's TV service over broadband, with no satellite dish |
| 2024 | Freely launches, bringing the main free-to-air channels live over broadband |
| 2025 | Sky launches the second-generation Sky Glass |
How IPTV works
Traditional broadcast TV sends every channel to every home at once, and your TV picks out the one you want. IPTV works the other way round: your device requests the channel you've chosen, and only that stream is sent to you.
- Encoding. The channel or programme is compressed into a digital video format, commonly H.264 (AVC) or the more efficient H.265 (HEVC), which is used for most 4K video.
- Delivery. The stream is split into small packets and sent from servers across the internet to your home, usually in a streaming format such as HLS or MPEG-TS.
- Playback. A player app on your device collects the packets, holds a few seconds in a buffer to smooth out hiccups, and plays the result on screen.
Because everything travels over your broadband, the quality and stability of your connection matter as much as the service itself. That's why we explain broadband needs on our 4K Premium and HD Premium pages, and why most IPTV problems turn out to be network problems.
Live TV, catch-up and on demand
IPTV services can include three kinds of viewing. Live channels play as they're broadcast, with an on-screen TV guide (EPG) showing what's on. Catch-up lets you go back to programmes that have already aired, and video on demand (VOD) is a library of films and series you can start at any time. What's available depends on the provider and the rights it holds; our guide to catch-up and VOD explains how each works.
What you need to watch IPTV
- Broadband. A stable home connection. Wired Ethernet or strong 5 GHz Wi-Fi works best, especially for 4K.
- A device. A smart TV, streaming stick, Android TV box, Apple TV, computer, phone or tablet. See our guide to IPTV devices.
- A player app. IPTV player apps don't contain any channels themselves; they play the service you subscribe to. Our IPTV player guide covers the main options.
- Login details. Your provider gives you either an M3U playlist link or an Xtream Codes login (a server address, username and password), which you enter into the app.
- A subscription. With us, that's 4K Premium or HD Premium, for 1 to 36 months on up to four screens.
Our step-by-step guide to setting up IPTV walks you through putting these pieces together.
IPTV compared with Freeview, satellite and cable
Freeview arrives through a rooftop aerial, Freesat and older Sky boxes through a satellite dish, and Virgin Media's traditional TV through its cable network. IPTV needs none of that equipment, works anywhere with a good broadband connection and can follow you to any room or device. The trade-off is that it depends entirely on your internet, so homes with slow or unreliable broadband may still be better served by an aerial or dish. We compare the options in detail in IPTV vs Freeview and satellite.
Is IPTV legal?
IPTV as a technology is entirely legal; it's how much of the UK's TV is now delivered. What matters is whether the service has the rights to the content it provides. Our plain-English guide, is IPTV legal in the UK?, explains where the line is and how to check a provider.
Do you need a VPN for IPTV?
Not usually. A VPN can add privacy on public Wi-Fi, but it also adds delay and can reduce speed. Read IPTV and VPNs for when one helps and when it gets in the way.
Common questions
What does IPTV stand for?
Is IPTV the same as Netflix or other streaming apps?
How much data does IPTV use?
Do I need a TV Licence to watch IPTV?
Related guides
IPTV subscription plans
Two packages, six lengths and up to four screens, each with one clear total price. Choose your plan here and order it over WhatsApp.
IPTV vs Freeview and satellite
Aerial, dish or broadband? How IPTV compares with Freeview, Freesat and satellite TV, and why many homes end up using more than one.
IPTV devices
Almost any modern streaming stick, box or smart TV can play IPTV. Here's how the main options compare and what to look for.
Ready to choose a plan?
Compare 4K Premium and HD Premium, pick your length and screens, and order over WhatsApp. We check your device with you before you pay.